Our Story

Two bars, one team

Box Bar and The Fox Hole are linked by our people.

The Fox Hole is a small bar physically located in Sydney CBD and, through Box Bar, we have established Australia's first dedicated digital bar; bringing the small bar experience to you, wherever you are.


Experience is at Our Core

In 2020, The Fox Hole received a grant from the City of Sydney enabling us to transform our Gin Experience (previously, Explore Gin) from an in-venue experience into an at home boxed experience, guided via Zoom.

Over the following 12 months, we were able to share the experience with thousands of people across Australia.


Through our Gin Experience, we found gin lovers all across the country. Then our Scotch Experience (we call it Whisky Experience: Scotland now) shared the six Scottish whisky making regions with people around the country.

Our customers told us that finding what they liked without buying whole bottles was difficult. Knowing where to find unique and interesting spirits was also hard.


A digital bar was born

The world has changed, and the way we drink has too.

So, we created a sister bar called Box Bar, Australia's first dedicated digital bar. This new bar has all you know and love of our small bar just online, so you can take us wherever you go!

Bartenders, our experts, the back bar, new drink recommendations, and risk-free exploring - all digitally.